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This guide is intended for publishers integrating app open ads using the GoogleMobile Ads Android SDK.
App open ads are a special ad format intended for publishers wishing to monetizetheir app load screens. App open ads can be closed at any time, and are designedto be shown when your users bring your app to the foreground.
App open ads automatically show a small branding area so users know they're inyour app. Here is an example of what an app open ad looks like:
At a high level these are the important steps:
- Extend the
Application
class to initialize the GMA SDK. - Create a utility class that loads an ad before you need to display it.
- Load an ad.
- Listen for
ActivityLifecycleCallbacks.
- Show the ad and handle callbacks.
- Implement and register the
LifecycleObserver
interface to show an ad duringforegrounding events.
Prerequisites
- Google Mobile Ads SDK 19.4.0 or higher.
- Follow the setup instructions in the Get Startedguide.
Always test with test ads
When building and testing your apps, make sure you use test ads rather thanlive, production ads. Failure to do so can lead to suspension of your account.
The easiest way to load test ads is to use our dedicated test ad unit ID for appopen ads:
It's been specially configured to return test ads for every request, and you'refree to use it in your own apps while coding, testing, and debugging. Just makesure you replace it with your own ad unit ID before publishing your app.
For more information about how the Mobile Ads SDK's test ads work, see TestAds.
Extend the Application class
Create a new class called
MyApplication
and add the following code:This will initialize the SDK and provide the skeleton where you'll laterregister for app foregrounding events.
Next, add the following code to your
AndroidManifest.xml
:Be sure to reference your actual package name.
Implement your utility class
Your ad should show quickly, so it's best to load your ad before you need todisplay it. That way, you'll have an ad ready to go as soon as your user entersinto your app. Implement a utility class to make ad requests ahead of when youneed to show the ad.
Create a new class called
AppOpenManager
and fill it out as follows:This class shell manages an instance variable to keep track of a loaded ad, thead unit ID, and the
AppOpenAdLoadCallback
.Now that you have a utility class, you can instantiate it in your
MyApplication
class: Chrome download latest version for windows 7.Load an ad
The next step is to fill out the
fetchAd()
method. Add the following to yourAppOpenManager
class:The
Warning: Attempting to load a new ad from the AppOpenAdLoadCallback
has methods that get called when the AppOpenAd
finishes loading.onAppOpenAdFailedToLoad()
methodis strongly discouraged. If you must load an ad fromonAppOpenAdFailedToLoad()
, limit ad load retries to avoid continuous failed adrequests in situations such as limited network connectivity.Keep track of current activity
In order to show the ad, you'll need an
Activity
context. To keep track of themost current Activity being used by your user, make your AppOpenManager
classimplement the Application.ActivityLifecycleCallbacks
interface:By keeping track of the current activity, you have a context to use to show thead. You now need to register this interface using the
registerActivityLifecycleCallbacks Application
method in your AppOpenManager
constructor.registerActivityLifecycleCallbacks
allows you to listen for all Activity
events. By listening for when activitiesare started and destroyed, you can keep track of a reference to the currentActivity
, which you then will use in presenting your app open ad.Show the ad and handle fullscreen callback events
Add the following method to your
AppOpenManager
class:This method shows the ad, passing in a
FullScreenContentCallback
anonymousclass to handle events such as when the ad is presented, fails to present, orwhen it is dismissed. If a user returns to your app after having left it byclicking on an app open ad, it makes sure they're not presented with another appopen ad.Listen for app foregrounding events
Add the libraries to your gradle file
In order to be notified of app foregrounding events, you need to register a
LifecycleObserver
. First, edit your application-level build.gradle
file toinclude the LifecycleObserver
libraries:Implement the LifecycleObserver interface
You can listen for foregrounding events in your
AppOpenManager
class byimplementing the LifecycleObserver
interface. Edit your class by adding thefollowing:By registering your
LifecycleObserver
, your app will be alerted to app launchand foregrounding events and be able to show the ad at the appropriate times.Consider ad expiration
Key Point: Ad references in the app open beta will time out after four hours.Ads rendered more than four hours after request time will no longer be valid andmay not earn revenue. This time limit is being carefully considered and maychange in future beta versions of the app open format. If you experience issueswith in-memory caching or would like to submit feedback, please log yourconcerns in our app open beta troubleshootingform.To ensure you don't show an expired ad, add a method to the
AppOpenManager
that checks how long it has been since your ad reference loaded. Then, use thatmethod to check if the ad is still valid. Update your AppOpenManager
methodlike so:Cold starts and loading screens
The documentation thus far assumes that you only show app open ads when usersforeground your app when it is suspended in memory. 'Cold starts' occur whenyour app is launched but was not previously suspended in memory.
An example of a cold start is when a user opens your app for the first time.With cold starts, you won't have a previously loaded app open ad that's ready tobe shown right away. The delay between when you request an ad and receive an adback can create a situation where users are able to briefly use your app beforebeing surprised by an out of context ad. This should be avoided because it is abad user experience.
The preferred way to use app open ads on cold starts is to use a loading screento load your game or app assets, and to only show the ad from the loadingscreen. If your app has completed loading and has sent the user to the maincontent of your app, do not show the ad.
Key Point: In order to continue loading app assets while the app open ad is beingdisplayed, always load assets in a background thread.Best practices
App open ads help you monetize your app's loading screen, when the app firstlaunches and during app switches, but it's important to keep best practices inmind so that your users enjoy using your app. It's best to:
- Show your first app open ad after your users have used your app a few times.
- Show app open ads during times when your users would otherwise be waitingfor your app to load.
- If you have a loading screen under the app open ad, and your loading screencompletes loading before the ad is dismissed, you may want to dismiss yourloading screen in the
onAdDismissedFullScreenContent()
method.
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